Insight Segments moves beyond conventional demographics, offering a sophisticated, evidence-led lens into how different people live, behave and make decisions across the UK.
In a world of big data and advanced analytics, it is easy to assume that location is becoming less important. In reality, the opposite is true.
Understanding whether a campaign is working isn’t always straightforward.
Primary Care varies sharply across the UK. This article introduces CHAT, built with Climber UK, to help the NHS understand neighbourhood‑level need.
Across sectors, organisations are facing increasing financial pressure. Budgets are tighter, expectations remain high, and the need to demonstrate results has never been greater.
Organisations today have access to more data than ever before. The challenge is not finding data, it’s making it useful.
Charities across the UK are facing a challenging landscape. Demand for services is rising, while funding remains under pressure.
As expectations around transparency continue to grow, charities and public sector organisations are being asked not just to deliver outcomes, but to clearly evidence them.
Across the charity and public sectors, expectations around transparency and accountability are growing.
Charities, public sector organisations, and community groups are under increasing pressure to demonstrate the real impact of their work.
When businesses look to grow their customer base, a common approach is to model new prospects based on existing customers. While this lookalike modelling method is widely used, it has limitations.
