Marie Curie
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Background Marie Curie, an end-of-life charity, faced significant challenges during the Covid-19 crisis, impacting their hospice and community nursing services, staff availability, shop operations, and fundraising efforts. They needed a clear understanding of how the pandemic would affect all aspects of their organisation. Solution Partnering with More Metrics and Sagacity Solutions Group, Marie…
Different Life
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Background Different Life, a life insurance provider, aimed to enhance the efficiency of its digital marketing efforts on platforms like Facebook and Google. The company sought to align its marketing strategies with the ethical and social values important to its target customers. Solution To achieve this, Different Life integrated More Metrics data, which…
Improving Distribution management
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Background More Metrics worked with a leading UK insurer to assess the quality of business sourced from various distributors, primarily due to the delayed emergence of mortality experience data. Mortality rates are fundamental in pricing life protection products, and any mispricing can significantly impact future profitability. Traditional methods require years…
Improving Charity fund raising
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Unlocking Smarter Donor Acquisition with Predictive Spatial Analysis We partnered with a market-leading organisation that helps charities acquire new donors through face-to-face engagement. The client sought a more effective way to identify high-potential areas for outreach. Through a focused proof of concept, we applied our postcode-level data and advanced spatial analysis…