A unique and detailed understanding of people and places
GeoSegments
Details
We have developed a comprehensive postcode level segmentation system using our powerful GDPR compliant open source data and providing 100% geographical coverage. Unlike some other Geo demographic and segmentation products, GeoSegments uses the same underlying data as all our other products, making integration with other projects such as modelling, customer targeting and marketing analysis much easier and understandable.
GeoSegments provides single characteristic postcode-level segments across attitudes towards key issues, family composition, health, income, and property, helping to give a greater understanding of what these postcodes really look like. Use individually or in combination to give detailed descriptions to make any activity more effective.
GeoIndex
Details
Dive into a wealth of information with our GeoIndex data sets. Offering a snapshot of each postcode, this foundational dataset provides the basis for detailed analysis and modelling, setting the stage for more granular insights. GeoIndex is a postcode snapshot of our Money, Health and Society data comprising 13 percentile values for all English, Scottish, Welsh and Northern Irish postcodes and comprise:
Income (All age/Working age/Older age)
Wealth
Mortgage Debt
Lifestyle (Propensity to be Obese/Smoke)
Mortality
Morbidity
Green index
Multicultural spectrum (single culture supporter to supporting religious, ethnic or gender-identity)
Internationalism spectrum (national focus to an international perspective)
Engagement (level of engagement with Government on key issues)
Vulnerable Households
Details
With many households facing challenging times, we have developed a range of postcode level data to identify potentially vulnerable households.
Whilst vulnerability is often focused exclusively on financial concerns and issues, we also analyse other key drivers of concern education, health, and housing (mortgage and rent). It is only by looking at these wider range of issues that vulnerability can be most effectively considered.
Our data will help to identify households which may struggle to understand or engage with organisations or have health issues which might increase levels of deprivation. Cost of housing can also push households into financial or health issues, even where income levels may at first suggest household vulnerability would not be a significant risk.