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Insights from the Silver Marketing Association Summit 2025

Using Data to Drive Donor Engagement: How More Metrics Supports Charities

In today’s competitive fundraising landscape, charities must make every interaction count. From identifying the right audiences to improving donor retention, data is at the heart of effective s...

Enhancing Targeted Marketing with More Metrics Data

In today’s data-driven landscape, successful direct marketing is no longer just about reach, it’s about precision. Delivering the right message to the right person, at the right time, through the r...

Understanding Healthy Life Expectancy: A New Approach

Healthy life expectancy (HLE) provides a vital measure of not just how long people live, but how long they live in good health.

Understanding Healthy Life Expectancy: A New Approach

Healthy life expectancy (HLE) provides a vital measure of not just how long people live, but how long they live in good health. This metric helps highlight regional health inequalities, where two...

Assessing GP Performance: A Collaborative Project Between More Metrics and Lancaster University

We are very excited to be working with the MSc team at Lancaster University. This continues our longstanding involvement with the university sector, including a project with Cardiff University,...

Using Petition Data to estimate the results of the 2024 General Election

General Election 2024 seat forecasts: What makes the forthcoming general election particularly interesting from an analytical perspective is the number of organisations that are modelling the...

More Metrics Sponsors Analytics Summit AS24 in Birmingham.

On May 23rd, the Analytics Summit AS24 in Birmingham was a landmark event that brought together a diverse group of data and analytical professionals from across business, public sector, and...

More Metrics data available through Consumer Data Research Council(CDRC)

Our Covid-19 data on attitudes to key issues during the pandemic is now available for review and analysis projects through the [Consumer Data Research Centre=https://data.cdrc.ac.uk/] CDRC is...

Poverty in the UK

A report by the [Joseph Rowntree Foundation=https://www.jrf.org.uk/uk-poverty-2024-the-essential-guide-to-understanding-poverty-in-the-uk] on poverty in the UK highlights the extent and variation...

Who cares about what in Wales?

We are in the midst of the annual party political conference season and politicians of all colours are trying to grab the headlines - and secure our support! So to understand what voters...

Census 2021 - A summary

ONS has created a really useful [summary=!1759239!] of what they have published from the Census 2021 output so far. This shows the wealth of data that is now available to our developers at More...