When businesses look to grow their customer base, a common approach is to model new prospects based on existing customers. While this lookalike modelling method is widely used, it has limitations.
In today’s competitive fundraising landscape, charities must make every interaction count. From identifying the right audiences to improving donor retention, data is at the heart of effective s...
In today’s data-driven landscape, successful direct marketing is no longer just about reach, it’s about precision. Delivering the right message to the right person, at the right time, through the r...
Healthy life expectancy (HLE) provides a vital measure of not just how long people live, but how long they live in good health.
Healthy life expectancy (HLE) provides a vital measure of not just how long people live, but how long they live in good health. This metric helps highlight regional health inequalities, where two...
We are very excited to be working with the MSc team at Lancaster University. This continues our longstanding involvement with the university sector, including a project with Cardiff University,...
General Election 2024 seat forecasts: What makes the forthcoming general election particularly interesting from an analytical perspective is the number of organisations that are modelling the...
On May 23rd, the Analytics Summit AS24 in Birmingham was a landmark event that brought together a diverse group of data and analytical professionals from across business, public sector, and...
Our Covid-19 data on attitudes to key issues during the pandemic is now available for review and analysis projects through the [Consumer Data Research Centre=https://data.cdrc.ac.uk/] CDRC is...
A report by the [Joseph Rowntree Foundation=https://www.jrf.org.uk/uk-poverty-2024-the-essential-guide-to-understanding-poverty-in-the-uk] on poverty in the UK highlights the extent and variation...
We are in the midst of the annual party political conference season and politicians of all colours are trying to grab the headlines - and secure our support! So to understand what voters...
