posted 5th June 2026
More Metrics has been working closely with Atlas Mapping, to enable them to offer a new data pack for their existing and new users of the Atlas Mapping Vision platform.
Atlas Mapping, winner of the EF100 Supplier of the Year award, has an ambition to equip all businesses with the most robust tools and data to support confident and strategic growth. With the launch of their new data pack, Insight Segments from More Metrics, anyone can understand their geography and audience in finer detail.
This announcement heralds a new era for understanding the intricate tapestry of the UK's population, providing unparalleled insights that will radically advance how you approach territory planning, market analysis, and network expansion.
Unlocking Deep Geodemographic and Attitudinal Insights
Insight Segments from More Metrics moves beyond conventional demographics, offering a sophisticated, evidence-led lens into how different people live, behave, and make decisions across the UK. This rich understanding is crucial for any business looking to establish, grow, or optimise a network of sites or franchisees.
The data pack is meticulously structured around six core categories:
- Health: Combines a broad range of wellbeing and lifestyle data into categories that highlight key differences across sectors.
- Attitudes: Identifies underlying outlooks and behaviours.
- Family Composition: Looks at household types across postcodes.
- Income and Wealth: Describes these key measures by postcode and differentiates between income and assets.
- Property: Describes the types of homes in the postcode and their tenure e.g. mortgage, rented etc.
- Vulnerability: Summarises our extensive vulnerability work into a number of key segments.
These primary categories are then broken down into an impressive 55 distinct segments. This allows for a granular analysis, revealing the unique nuances of each local area. These detailed groups are subsequently combined into larger Types and Groups, forming powerful geodemographic segments that provide a holistic overview of both demographic realities and underlying attitudes.
How Insight Segments from More Metrics Strengthens Your Strategy
Integrating 'Segments from More Metrics' into your Atlas Mapping Vision platform provides a profound enhancement to your analytical capabilities. It empowers your team to:
- Design Territories with Precision: Move beyond assumptions with data that clearly identifies areas of high potential, ensuring each territory is built on solid evidence.
- Understand Your Customer Base: Gain a deeper understanding of who your prospective customers are, where they live, and what drives their decisions.
- Validate Market Opportunity: Use robust data to assess the viability of new locations or the untapped potential within existing territories.
- Support Franchisee Success: Provide franchisees with comprehensive market intelligence, enabling them to launch and grow with confidence.
This new data pack is a testament to our belief that the most effective territory strategies are those informed by the clearest, most comprehensive evidence. Vision, supported by Insight Segments from More Metrics, serves as a specialist mapping platform that provides the data, structure, and visual evidence needed to make superior, human-led decisions.
Exploring Deeper Intelligence
Connect with the Atlas Mapping team today for a detailed overview of this new data pack and to discuss how it can be integrated into your Vision subscription to elevate your strategic territory planning. This is an opportunity to refine your approach and secure your network's future success.
This is a further example of how More Metrics data insights is helping all types of organisations, franchise or non franchise, to understand their customers and grow their business. If you’d like to discuss further, please reach out to us at info@moremetrics.co.uk.