More Metrics creative approach to data insight, providing practical solutions, has increased response rates for direct mail recruitment campaigns. It’s a breath of fresh air for a data company to want to get under the skin of your business, keen to contribute to developing overall performance levels.
Martin Harvey, Bio-Guard
At Sagacity we have been working with More Metrics data for several years. We find that this unique set of variables creates an entirely different way for our clients to look at their customer base, adding new dimensions in health, wealth and attitudes to the more usual demographics and lifestyle data. We have seen some really interesting uses of the data across acquisition targeting, customer segmentation, pricing and modelling. With the advent of Machine Learning models, we anticipate these variables adding even more value in the future. And working with Dave, Colin and Nigel is always fun and interesting!
Vicky Groombridge, Director of Products - Sagacity Solutions
More Metrics have not only developed a cutting edge set of geo-variables but have combined this with deep data science skills. The result is a service that adds a valuable additional dimension for marketers looking to understand more about their prospects and customers.
Julian Berry, Unifida