News and views from More Metrics
A selection of articles and news.
Census 2021 - have you completed yours?
Monday 22nd March 2021
Sunday 21 March was Census day in England, Wales and Northern Ireland. It will be next year for Scotland. This is the 10 year ritual that all UK households have been required to complete since 1841. It provides a treasure trove of valuable data for national and local government as well as companies such as More Metrics. As soon as data starts…
More Metrics launch NEW Green Indices
Monday 15th March 2021
More Metrics Green Attitudes Indices The Green Attitudinal Indices have been constructed to identify people with different interest levels in green issues. They are postcode-tagged. There is an overall Green Index and three Sub-Indices reflecting different interests within the Green theme. Each index runs from 100 (high interest) to 1 (low interest). There are fewer postcodes within high-interest index values,…
Free data files updated
Thursday 4th March 2021
More Metrics make available a number of data files in our Free Data section. This data can assist in the use of More Metric data or for other modelling purposes. This update follows the release of February 2020's National Statistics Postcode Lookup data. The following files have been updated: > "Postcode to Output Area for open residential postcodes", and > "Postcode to Output…
More Metrics launches new INCOME DATA
Friday 12th February 2021
With recent announcements from the ICO regarding use of personalised data for marketing and data analysis purposes and the specific issues raised surrounding data from credit referencing processes, the importance of data sourcing remains a core concern for the marketing community. At More Metrics, our geomodelling process uses exclusively non personalised, open-sourced data. Central to most marketing activity is an understanding…
National Obesity Week
Friday 15th January 2021
This week is National Obesity Week. More Metrics conducts detailed analysis of obesity data, alongside other health and lifestyle measures. These can be used for specific single issue analysis or as input into wider projects. In our COVID-19 analysis we use obesity as a core input in to our risk factor assessments. Unfortunately, the pandemic has highlighted that underlying health issues,…
Mapping the new COVID-19 strain
Wednesday 6th January 2021
Dave Edmonds
Back at the beginning of October the Covid story was all about students returning to University and the explosion of cases on University campuses. Now as we end 2020 the focus of attention is the new strain of the virus and the rapid increase in cases seen first in London, but now spreading elsewhere, prompting the latest lockdowns…
Will Christmas end this Disunited Kingdom?
Friday 27th November 2020
Dave Edmonds
Over the last week the UK and devolved Governments have sought to present a united front in order to save Christmas. But in the run up to Christmas and in all likelihood in January, this show of unity will be put aside as each nation implements its own, often very different response to the pandemic. Scotland's decision to introduce tier 4…
Do our interests and beliefs impact our COVID risk?
Wednesday 11th November 2020
Dave Edmonds
Are dog lovers more at risk from COVID-19 than their cat loving friends? Do historically Brexit supporting areas take more risks than their Remain leaving counterparts? More Metrics has undertaken a short piece of analysis, reviewing its GeoSociety datasets alongside the ever increasing COVID-19 data to look for possible trends. Its by no means a rigorous scientific study but it…
Did students spread COVID?
Friday 30th October 2020
Nigel Bradshaw
Using our model of Confirmed Cases per 100,000 at Output Area (~7 postcode) level we looked to see if there was evidence of a geographic spread of COVID-19 cases out from the recent outbreak in communal student locations. The graph clearly shows that the answer is no. We found no evident that the student outbreak leaked geographically, even within the immediate…
Significant COVID case variation by OAC
Wednesday 21st October 2020
Nigel Bradshaw
An analysis of our COVID-19 data modelled at Output Area (~7 postcodes) shows significant variation in direction and level of cases between different Output Area Classifications. The surge in cases amongst university students is evident and greatest in communal accommodation. Students in other accommodation have also peaked, though to a lesser extent. Their confirmed case rates are now coming down. Other OAC…
