News and views from More Metrics
A selection of articles and news.
More Metrics launches new INCOME DATA
Friday 12th February 2021
With recent announcements from the ICO regarding use of personalised data for marketing and data analysis purposes and the specific issues raised surrounding data from credit referencing processes, the importance of data sourcing remains a core concern for the marketing community. At More Metrics, our geomodelling process uses exclusively non personalised, open-sourced data. Central to most marketing activity is an understanding…
National Obesity Week
Friday 15th January 2021
This week is National Obesity Week. More Metrics conducts detailed analysis of obesity data, alongside other health and lifestyle measures. These can be used for specific single issue analysis or as input into wider projects. In our COVID-19 analysis we use obesity as a core input in to our risk factor assessments. Unfortunately, the pandemic has highlighted that underlying health issues,…
Mapping the new COVID-19 strain
Wednesday 6th January 2021
Dave Edmonds
Back at the beginning of October the Covid story was all about students returning to University and the explosion of cases on University campuses. Now as we end 2020 the focus of attention is the new strain of the virus and the rapid increase in cases seen first in London, but now spreading elsewhere, prompting the latest lockdowns…
Will Christmas end this Disunited Kingdom?
Friday 27th November 2020
Dave Edmonds
Over the last week the UK and devolved Governments have sought to present a united front in order to save Christmas. But in the run up to Christmas and in all likelihood in January, this show of unity will be put aside as each nation implements its own, often very different response to the pandemic. Scotland's decision to introduce tier 4…
Do our interests and beliefs impact our COVID risk?
Wednesday 11th November 2020
Dave Edmonds
Are dog lovers more at risk from COVID-19 than their cat loving friends? Do historically Brexit supporting areas take more risks than their Remain leaving counterparts? More Metrics has undertaken a short piece of analysis, reviewing its GeoSociety datasets alongside the ever increasing COVID-19 data to look for possible trends. Its by no means a rigorous scientific study but it…
Did students spread COVID?
Friday 30th October 2020
Nigel Bradshaw
Using our model of Confirmed Cases per 100,000 at Output Area (~7 postcode) level we looked to see if there was evidence of a geographic spread of COVID-19 cases out from the recent outbreak in communal student locations. The graph clearly shows that the answer is no. We found no evident that the student outbreak leaked geographically, even within the immediate…
Significant COVID case variation by OAC
Wednesday 21st October 2020
Nigel Bradshaw
An analysis of our COVID-19 data modelled at Output Area (~7 postcodes) shows significant variation in direction and level of cases between different Output Area Classifications. The surge in cases amongst university students is evident and greatest in communal accommodation. Students in other accommodation have also peaked, though to a lesser extent. Their confirmed case rates are now coming down. Other OAC…
A truly local view is so important
Monday 5th October 2020
Dave Edmonds
With much of the UK under "local" lockdown restrictions due to COVID-19, its worth focusing a bit on what local actually means. In England for example, what began with the likes of Leicester and Luton has expanded to cover whole regions, primarily in the North West and North East. Similar patterns of lockdown are the case in Wales, Scotland and…
Levelling up needs to start closer to home
Friday 25th September 2020
Sam Costain
As plans are announced to "level up" across the UK many will focus on the North-South divide. But as, More Metrics data shows, there is much to do to level up within regions up and down the country where only a few miles difference can show a huge disparity in quality of life and our GeoSociety data can indicate people's…
Get fit to fight COVID-19
Friday 4th September 2020
Sam Costain
With COVID-19 causing a national lockdown, people across the UK sought to get themselves healthier to fight the disease. Joe Wicks lockdown workouts have become a bit of a craze, as well as sales of new bikes between £400 and £1,000 more than doubling in April (according to Reid, 2020). Smokers quitting due to COVID-19 was also found in a study…
