News and views from More Metrics
A selection of articles and news.
Enhancing Targeted Marketing with More Metrics Data
Wednesday 30th April 2025
In today’s data-driven landscape, successful direct marketing is no longer just about reach, it’s about precision. Delivering the right message to the right person, at the right time, through the right channel is crucial to making campaigns work harder and achieve measurable results. At the heart of this is targeting, and that’s where More Metrics adds real value. Through our partnership…
Understanding Healthy Life Expectancy: A New Approach
Tuesday 14th January 2025
Healthy life expectancy (HLE) provides a vital measure of not just how long people live, but how long they live in good health. This metric helps highlight regional health inequalities, where two areas with similar life expectancies may differ significantly in the number of years spent in good health. To improve the accuracy and reliability of this data, particularly at…
Assessing GP Performance: A Collaborative Project Between More Metrics and Lancaster University
Thursday 1st August 2024
We are very excited to be working with the MSc team at Lancaster University. This continues our longstanding involvement with the university sector, including a project with Cardiff University, our regular undergraduate internship placement and more recently with University College London and the Consumer Data Research Council (CDRC) on Covid data. Project Objective The primary objective is to assess General Practitioner…
Using Petition Data to estimate the results of the 2024 General Election
Tuesday 2nd July 2024
Colin Stewart
General Election 2024 seat forecasts: What makes the forthcoming general election particularly interesting from an analytical perspective is the number of organisations that are modelling the likely outcome. Even better, these organisations have been very open about sharing their data sources and methods in well written blogs and posts. It all makes for interesting and educational reading.…
More Metrics Sponsors Analytics Summit AS24 in Birmingham.
Wednesday 12th June 2024
On May 23rd, the Analytics Summit AS24 in Birmingham was a landmark event that brought together a diverse group of data and analytical professionals from across business, public sector, and government. This event served as a melting pot for innovation, knowledge exchange, and networking, and More Metrics was proud to be both present and a key sponsor. Keynote Speakers The summit featured…
More Metrics data available through Consumer Data Research Council(CDRC)
Tuesday 5th March 2024
Dave Edmonds
Our Covid-19 data on attitudes to key issues during the pandemic is now available for review and analysis projects through the Consumer Data Research Centre CDRC is the leading source of UK consumer data and we hope our data, modelled on over 9 million responses to UK Parliamentary petitions, will support its users across a wide range of research topics. More Metrics…
Poverty in the UK
Wednesday 24th January 2024
Dave Edmonds
A report by the Joseph Rowntree Foundation on poverty in the UK highlights the extent and variation across the regions and Nations of the UK. It also details the impact of factors such as disability, employment and level of education has on relative poverty levels. At More Metrics we are using our health, income and lifestyle data to support organisations in…
Who cares about what in Wales?
Wednesday 4th October 2023
Colin Stewart
We are in the midst of the annual party political conference season and politicians of all colours are trying to grab the headlines - and secure our support! So to understand what voters really care about, More Metrics' Analytics Director Colin Stewart has looked in some depth at the recent petition on the 20mph speed limit in Wales, alongside a…
Census 2021 - A summary
Monday 31st July 2023
Dave Edmonds
ONS has created a really useful summary of what they have published from the Census 2021 output so far. This shows the wealth of data that is now available to our developers at More Metrics to update existing products and create new insights. Watch out for more news over the coming weeks.
The problems facing Wales - in data
Friday 28th April 2023
This linked article in Walesonline shines a light on some of the economic and social issues facing Wales. And whilst a Welsh based paper will rightly focus on its own area, read through the article and you can see evidence of similar challenges across the UK. The Walesonline piece covers the key topics of poverty, income disparity, employment alongside health, transport…
