More Metrics | Marketing Data by Postcode | Demographic Profiling Data | AI-Ready Data Sets

Insights from the Silver Marketing Association Summit 2025

Using Data to Drive Donor Engagement: How More Metrics Supports Charities

In today’s competitive fundraising landscape, charities must make every interaction count. From identifying the right audiences to improving donor retention, data is at the heart of effective s...

Enhancing Targeted Marketing with More Metrics Data

In today’s data-driven landscape, successful direct marketing is no longer just about reach, it’s about precision. Delivering the right message to the right person, at the right time, through the r...

Understanding Healthy Life Expectancy: A New Approach

Healthy life expectancy (HLE) provides a vital measure of not just how long people live, but how long they live in good health.

Understanding Healthy Life Expectancy: A New Approach

Healthy life expectancy (HLE) provides a vital measure of not just how long people live, but how long they live in good health. This metric helps highlight regional health inequalities, where two...

Assessing GP Performance: A Collaborative Project Between More Metrics and Lancaster University

We are very excited to be working with the MSc team at Lancaster University. This continues our longstanding involvement with the university sector, including a project with Cardiff University,...

Using Petition Data to estimate the results of the 2024 General Election

General Election 2024 seat forecasts: What makes the forthcoming general election particularly interesting from an analytical perspective is the number of organisations that are modelling the...

More Metrics Sponsors Analytics Summit AS24 in Birmingham.

On May 23rd, the Analytics Summit AS24 in Birmingham was a landmark event that brought together a diverse group of data and analytical professionals from across business, public sector, and...

More Metrics data available through Consumer Data Research Council(CDRC)

Our Covid-19 data on attitudes to key issues during the pandemic is now available for review and analysis projects through the [Consumer Data Research Centre=https://data.cdrc.ac.uk/] CDRC is...

Poverty in the UK

A report by the [Joseph Rowntree Foundation=https://www.jrf.org.uk/uk-poverty-2024-the-essential-guide-to-understanding-poverty-in-the-uk] on poverty in the UK highlights the extent and variation...

Who cares about what in Wales?

We are in the midst of the annual party political conference season and politicians of all colours are trying to grab the headlines - and secure our support! So to understand what voters...

Census 2021 - A summary

ONS has created a really useful [summary=!1759239!] of what they have published from the Census 2021 output so far. This shows the wealth of data that is now available to our developers at More...

The problems facing Wales - in data

This linked article in [Walesonline=https://www.walesonline.co.uk/news/wales-news/14-maps-you-need-see-26514876] shines a light on some of the economic and social issues facing Wales. And whilst a...

Index of Multiple Deprivation made better

The Index of Multiple Deprivation (IMD) is a key modelling parameter for vulnerability and other people-driven measures. It is produced by the Government and is an aggregate area ranking across...

The Health of the Nation

This week, the ONS published its latest findings from Census 2021, focusing on [health, disability, and unpaid care=https://www.ons.gov.uk/visualisations/censushealthdisabilitycare/] across...

More Metrics launches on Snowflake

We are pleased to advise that More Metrics data has now joined Snowflake's Partner Network and our data is now available through the [Snowflake Digital Platform=https://www.snowflake.com/en/]. As ...

"Oh Little Town of Bethlehem" (But not that one!)

A few thousand miles to the north of its more well known namesake lies a tiny Welsh village that shares its famous name. There are in fact more than 20 Bethlehems in the world, including...

The Year in Numbers

An interesting end of year review from [ONS=https://blog.ons.gov.uk/2022/12/23/the-year-in-numbers/] on what has been a very eventful data. Central to their output has of course been the Census...

Using 2021 Census data - Identifying areas of deprivation

As the ONS continues to roll out the output from Census 2021, valuable insight about the issues facing many areas of the UK are being highlighted. In the attached article from the website...

GeoIndex - valuable insights from 1 to 100!

More Metrics and [REaD Group=https://readgroup.co.uk] continue to work closely in providing key data insights across a range of topics from [green issues and the...

Census 2021 data now available from ONS

Some great data and insights being produced by ONS from last year's Census. More Metrics will be using this data as it emerges over the coming months to: Refresh our existing products with...

Housing Crisis - data solutions from More Metrics

Every day brings news of more turmoil in the housing market - fixed rate mortgages hitting over 6%, hundreds of mortgage products being withdrawn at short notice and talk of an impending house...

Data designed for an uncertain world

As households and businesses try to prepare for what appears to be difficult and challenging times, More Metrics has been working hard to develop data sets that provide key insights into how...

Monthly COVID-19 data released

The monthly update of our COVID-19 data was released on 16th December 2021. It covers the period up to 28th November 2021. The free data is available for [download=#95027#?id=821697] and...

More Metrics and REaD Group launch new Green Campaign

Following on from all the excitement of COP26 in Glasgow, More Metrics and our data partner REaD Group have launched a social media campaign highlighting how data can improve an organisation's...

Monthly COVID-19 data released

The monthly update of our COVID-19 data was released on 5th November 2021. It covers the period up to 31st October 2021. No model or data source changes this month. The free data is...

Local voting and our new Green and Covid Open-Up indices

We've undertaken a further analysis of local voting in Bristol, using our new range of attitudinal indices. Whilst the big news was success of the Greens, which was correlated with our...

More Metrics launches new profiling product - GeoProfiles

More Metrics is always looking for ways to make data more meaningful and useful. To bring data to life and add insight and perspective. We have now developed our own profiling tool, linked...

Who cares about HS2?

With the HS2 petition House of Commons debate scheduled for the 13th September, we thought it would be timely to share our findings on our deep dive into petition number 563380: "Stop work on HS2...

Football mad postcodes + Euros = Covid

England, Wales and Scotland all appearing in the finals of the Euros this Summer, and many of the games including the semi finals and final being held at Wembley, excitement across the UK just...

Green index correlates with local election voting

The political environment never stands still. Alongside the fall out of Brexit and its polarising effect across the UK, another major issue appears to be shaking traditional voter allegiance to...

The Green Society – a More Metrics analysis of what local areas are thinking and doing

Over the coming weeks, More Metrics will be taking a closer look at a range of Green topics, from Green energy and electric vehicles, the emergence of Green politics as a potential new driving...

Indian-variant COVID spread is geographic, not ethnic driven

Throughout the pandemic, More Metrics has been analysing the COVID-19 data that we have modelled to a local level so we can see infection rate spread in detail. In light of the concerns about...

Census 2021 - have you completed yours?

Sunday 21 March was Census day in England, Wales and Northern Ireland. It will be next year for Scotland. This is the 10 year ritual that all UK households have been required to complete since...

More Metrics launch NEW Green Indices

More Metrics Green Attitudes Indices The [Green Attitudinal Indices=!1329803!] have been constructed to identify people with different interest levels in green issues. They are...

Free data files updated

More Metrics make available a number of data files in our Free Data section. This data can assist in the use of More Metric data or for other modelling purposes. This update follows the release...

More Metrics launches new INCOME DATA

With recent announcements from the [ICO=https://ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2020/10/ico-takes-enforcement-action-against-experian-after-data-broking-investigation]...

National Obesity Week

This week is [National Obesity Week=https://www.betterhealthcare.co.uk/national-obesity-awareness-week-everything-you-need-to-know-about-obesity]. More Metrics conducts detailed analysis of...

Mapping the new COVID-19 strain

Back at the beginning of October the Covid story was all about students returning to University and the explosion of cases on University campuses. Now as we end 2020 the focus of attention is the...

Will Christmas end this Disunited Kingdom?

Over the last week the UK and devolved Governments have sought to present a united front in order to save Christmas. But in the run up to Christmas and in all likelihood in January, this show of...

Do our interests and beliefs impact our COVID risk?

Are dog lovers more at risk from COVID-19 than their cat loving friends? Do historically Brexit supporting areas take more risks than their Remain leaving counterparts? More Metrics has...

Did students spread COVID?

Using our model of Confirmed Cases per 100,000 at Output Area (~7 postcode) level we looked to see if there was evidence of a geographic spread of COVID-19 cases out from the recent outbreak in...

Significant COVID case variation by OAC

An analysis of our COVID-19 data modelled at Output Area (~7 postcodes) shows significant variation in direction and level of cases between different Output Area Classifications. The surge in...

A truly local view is so important

With much of the UK under “local" lockdown restrictions due to COVID-19, its worth focusing a bit on what local actually means. In England for example, what began with the likes of Leicester and L...

Levelling up needs to start closer to home

As plans are announced to “level up” across the UK many will focus on the North-South divide. But as, More Metrics data shows, there is much to do to level up within regions up and down the cou...

Get fit to fight COVID-19

With COVID-19 causing a national lockdown, people across the UK sought to get themselves healthier to fight the disease. Joe Wicks lockdown workouts have become a bit of a craze, as well as...

Do you know your bunny-hugger from your Eco-Warrior?

How do you talk to potential customers about matters that matter to them? How do you identify their key concerns? GeoSociety is a unique set of GDPR-compliant measures of people’s interest in a ...

Staycation COVID-19 risks

As the UK gradually emerges from Lockdown, More Metrics data can be used to identify potential risks across a range of everyday scenarios. In this article, we explore the potential hazards of the...

What next after Leicester

Leicester has been locked down following a surge in COVID-19 cases, just as the rest of England is spending up. The decision to order the lockdown was based on the result of data on testing....

Using data to get us out of lockdown

More Metric data provides unparalleled non-personalised information on COVID-19 risks at very local geographies. It can therefore be used by many businesses and organisations as they come out of...

A demographic timebomb - the data behind the headlines

An interesting article from the [Daily Telegraph=https://www.telegraph.co.uk/world-news/2022/11/25/world-population-increase-peak-chart-age-gender/] exploring how as the earth's population...