Improving Charity fund raising
Details
Unlocking Smarter Donor Acquisition with Predictive Spatial Analysis
We partnered with a market-leading organisation that helps charities acquire new donors through face-to-face engagement. The client sought a more effective way to identify high-potential areas for outreach. Through a focused proof of concept, we applied our postcode-level data and advanced spatial analysis techniques to reveal a significant uplift opportunity—pinpointing locations where conversion rates could be improved and donor attrition reduced.
Overcoming Bias to Deliver More Accurate Insights
A key technical challenge was overcoming bias in the client's historical campaign data, which had been skewed by previous targeting decisions. Our team developed a robust methodology to detect and correct for this bias, ensuring our predictive models were trained on representative and reliable inputs. This step was essential to avoid reinforcing past inefficiencies and to ensure truly data-driven recommendations.
Delivering Targeted Growth Potential
By identifying the defining characteristics of high-performing areas, we created a scalable framework that could be confidently applied to uncover new, untapped geographical markets. This approach not only improved campaign planning but also gave the client a data-backed foundation for long-term donor growth. The proof of concept validated the power of our data to drive smarter, more sustainable fundraising strategies.