posted 29th June 2026
The communities that make up a territory are shaped by a combination of factors, including health, attitudes, family composition, income and wealth, property, and vulnerability. These characteristics can provide valuable context when planning territories, assessing market opportunities, and understanding potential customers.
This is where Insight Segments from More Metrics adds value.
Available within Atlas Mapping Vision, Insight Segments moves beyond conventional demographics to provide a richer understanding of local communities across the UK.
The data is structured around six key categories:
Health
Attitudes
Family Composition
Income and Wealth
Property
Vulnerability
These categories are broken down into 55 detailed segments, providing a more granular view of the people and places that make up a territory.
This deeper understanding can help organisations:
Design territories with greater precision
Better understand prospective customers
Assess market opportunities
Support franchise development and growth
Make more informed planning decisions
By combining detailed community insight with mapping and visualisation tools, organisations can build a more complete picture of the areas they serve.
As businesses face increasing pressure to make confident decisions with limited resources, access to clear, evidence-led insight becomes increasingly important.
Insight Segments is another example of how More Metrics data helps organisations better understand their markets, their customers, and the opportunities around them.