posted 5th August 2026
AddressFinder from More Metrics helps businesses identify ideal target customers using a wide range of information about properties and the people who live in them. This can support more focused door drops, direct mail and wider multichannel campaigns.
Improve the Accuracy of Your Targeting
Reaching the right households can help businesses reduce the cost of contact, limit unnecessary waste and improve campaign results.
AddressFinder allows businesses to select prospects using address-level property data and modelled household variables. This makes it easier to focus marketing activity on the households most relevant to a particular product or service.
No Personal Information Included
AddressFinder contains only address-level property data and modelled household variables built from open-source data. No personal information is included.
This makes it different from many other products in the market and suitable for businesses of different sizes, from sole traders to SMEs.
Support Your August and Autumn Campaigns
Whether you are planning an end-of-summer promotion or preparing activity for the months ahead, AddressFinder can help you:
- Improve the targeting of door drops and direct mail
- Personalise the customer experience to support acquisition and retention
- Enrich what you already know about your customers
- Create multichannel campaigns across direct marketing and advertising activity
Better targeting can mean lower contact costs, less waste and improved results.