About us

More Metrics is a specialist data modelling and analytics business with its roots firmly planted in the life and pensions industry. With many years experience at senior level across a range of disciplines, we know the challenges facing the industry at this time.

Our aim is to deliver competitive advantage and business success from the use of data. We focus on the application of open source or "big data" to provide innovative statistical models which can be applied to a wide range of business issues.

Our data outputs can provide valuable support across many areas, including:

new product development
pricing and valuation
profitability and margin analysis
underwriting and application processes
Marketing planning and prospect identification.


More Metrics has teamed up with REaD Group, one of the UK's leading data providers and analytical businesses to provide access to significant additional data and expertise in the ever changing world of data analytics and distribution.

Dave Edmonds

Customer Director

Dave has over 35 years experience in the Life and pensions industry, spanning new product development, marketing and the increasing role of direct distribution.

His passion is bringing innovation and change to create real benefit to suppliers and their customers, a passion which lies at the the heart of More Metrics.



Nigel Bradshaw

Chairman and Actuary

Nigel has over 30 years experience in the life protection industry. Since 2001 he has run his own consultant company providing actuarial and proposition development expertise. He has also helped a number of new start companies develop and grow.

Nigel provides business insight into the insurance market and a bridge to the actuarial and underwriting disciplines.

Colin Stewart

Analytics Director

For the last 25 years Colin's career has been built around using analytics to solve business problems. Colin has run teams across the different sectors of the banking industry.

Working independently since 2010 with insurance and other clients Colin has developed the new ways of using open source data and spatial analysis techniques that underpin More Metric models.