Do you know your bunny-hugger from your Eco-Warrior?

Tuesday 28th July 2020

Nigel Bradshaw

How do you talk to potential customers about matters that matter to them? How do you identify their key concerns?

GeoSociety is a unique set of GDPR-compliant measures of people's interest in a range of topics from "Care about Animal Control and Slaughter" to "Concerned about anti-social crime". Data values are tagged by postcode and have also been ranked against each other.

Are people who care about wildlife the same as eco-warriors?

Two of GeoSociety's topics are "Care for Wildlife" and "Eco-Warrior". Superficially this seems to cover people with the same attitudes. However GeoSociety data shows otherwise.

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