Your Data and More Metrics

We need personal data on you to be able to provide our service to you.

The Summary

You can see the data we collect on our contact form. Any additional data will be subject to further agreement between you and More Metrics.

When we share your data with companies who work with us, it is then only what they need to do their job, and for no other reason.

We keep your data as long as needed to be able to do our job for you, and to meet any legal requirements.

Your Rights

  • You can request to see a full list of the data we hold about you
  • You can ask us to correct any information that is not right
  • You can ask us to remove any information that we do not need to do our job
  • You can request we limit the way we use your data
  • You can request to see a full list of the data we hold about you
  • You can request to obtain and reuse the personal data we hold about you
  • You can object to the processing of personal data about

The Complete Information
Where we collect information from you, we are the controller of the data (data controller). Where our data partners are also involved in any work we undertake for you, we will be joint data controllers of your personal data. A data controller determines the purposes and ways in which your information is processed. You may contact the data controller at More Metrics regarding data protection or privacy concerns by e mailing In the event that More Metrics is unable to address any concerns you may have you have the right to contact the Information Commissioner's Office (ICO) by contacting their Helpline on 0303 123 113.

The personal information we may get at any time
_E.g. name, telephone number, email address,
Company details
E.g. job title, company name
E.g. IP address, cookie information, what device and apps you are using

How we may use your personal information at any time

Providing you with further information
E.g. about our services that may of interest to you
Improving our service
E.g. resolving any queries or complaints, understanding how to make our site easier to use
To comply with relevant legal or regulatory requirements

Who we share your personal information with at any time: Our data partners
Our software and administration partners
To operate our IT services and systems
To answer your queries
To improve our processes for you
Advertisers and product providers
So we can show you data products and initiatives relevant to you and your organisation
Data providers and analytics companies
So we can improve our service to you
Our bank and accountant
So that we can collect money from you and account for it
Professional advisors
To check we are complying with laws and regulations
Our regulators, Government (e.g. HMRC) and law enforcement agencies
Who regulate how we operate, where we have to do so by law or regulation

When we use your information, we rely on the following legal reasons
Performing our contract with you
Carrying out our responsibilities resulting from any agreements you have entered into with us
Complying with our legal and regulatory obligations
Fulfilling our legal obligations and regulatory requirements, detection and prevention of fraud or crime, representing you or defending our legal rights
Our legitimate interests
E.g. improve our services and website, management of our business such as forecasting, financial planning and analysing, receiving advice and assistance from professional advisers, auditors, software providers, statistical analysis (profiling)
Obtaining your consent
E.g. to obtain information from cookies on our website, to market to you (you can withdraw your consent or change the way we contact you at any time)

Where we hold your personal information
We and our data partners may hold and view your data outside of the UK. These countries may have different data protection standards, but we will always ensure that there are appropriate controls to protect your personal information.

How long we keep your personal information
For 18 months or until you ask us to remove your data. Every time we contact you we will give you this option, or you may contact us through our website

If you ask us to remove your data we will still hold it until all benefits you have bought from us end, except for data that may be needed for us to fulfil our contractual, legal and regulatory obligations or in the event of potential legal actions which will be held until any such action is time-barred.